Portfolio

I’m working on adding more detail to this space. Much of my work is confidential, but here are representative outcomes and public case studies.

Impact Highlights

Led statistical analysis and QA for a checkout A/B test, unlocking double-digit growth in new users (+15% increase in install to trial).

Produced the base dataset that powered the #1 most-clicked feature, and generated ~20% of new user revenue.

Responsible for the analysis and rigor of a pricing A/B test that provided the confidence to increase prices by 55%.

Partnered with product and engineering to identify and resolve critical bugs, improving user experience and retention.

Built holdout and geo tests to separate incremental lift from baseline, guiding multi-million-dollar ad spend.

Delivered analyses on user behavior that directly influenced product priorities and feature launches.

Analyzed subscription and churn data to guide promo strategy and improve customer retention.

Developed a novel user segmentation strategy that enhanced targeting and personalization across marketing channels.

Architected the core data model and reporting layer powering self-serve insights across product, marketing, and finance.

Reimagined the analytics workflow, replacing manual weekly reports with an automated daily digest reporting for leadership.

Developed a robust forecasting model that achieved ±5% accuracy, and became the official financial forecast, used for staffing and planning.

Partnered with engineering to implement data quality checks, cutting rework and debugging time by 80%.

Additional write-ups coming soon. In the meantime, check out my recent posts.